Cyber Security Awareness Month (CAM) in a Box 2025

Who We Are

Ontario’s Cyber Security Centre of Excellence (COE) supports Ontario government ministries and Broader Public Service (BPS) organizations by promoting cyber security awareness and best practices that help protect the information of Ontarians. We offer advice, guidance, resources and services to help strengthen digital resilience while meeting digital service delivery needs. To explore our full range of offerings, visit our .



How to use CAM in a Box

The COE invites your organization to take part in CAM this October. Our CAM in a Box package equips you with the information, tools and resources needed to help promote cyber awareness within your organization. This package also includes a marketing kit to help you spread the word on cyber security and encourage broader participation in the campaign.

Overview of Unleashing Cyber Champions Theme

The 2025 Cyber Security Awareness Month theme is Unleashing Cyber Champions! Throughout October, participants are invited to enhance their cyber skills through a cyber wellness themed journey, empowering them to become cyber champions. Each week, participants will be challenged to increase their cyber knowledge by accessing exciting educational materials such as games, articles, infographics and quizzes, along with invitations to attend weekly events.


Marketing Kit

To help you promote CAM within your organization, we’ve put together a ready-to-use marketing kit with customizable promotional materials.

Here are a few ways you can use these resources:

  • Announce your organization’s participation using our pre-written email templates
  • Engage your audience on social media with our templated posts and branded visual tiles
  • Take part in our #WhyCyber campaign by sharing a quick cyber tip that shows how you champion cyber security in the workplace

Email Templates

Note: To use the email templates, click the “Copy Email” button located at the bottom of each template. The email content can be pasted directly into any email platform.

Social Media Posts

Here are some sample social media posts that you can use to promote CAM every week through your social media platforms.

Activity

#WhyCyber Campaign


Join the #WhyCyber movement across social media to promote the importance of cyber security awareness and preparedness.

Campaign Date: Wednesday, October 1 – Friday, October 31, 2025

Target Audience: All Cyber Security Awareness Month participants

Purpose:

October is Cyber Security Awareness Month (CAM), an internationally recognized campaign held each year to raise awareness about the importance of cyber security. 2025 will be the 14th annual CAM held in the Ontario Public Service. This year’s CAM theme, Unleashing Cyber Champions, invites participants to prioritize cyber wellness by making best practices more relatable and empowering participants to become cyber champions. Every week in October, new content will be released on the Cyber Security Ontario portal, including articles, videos, games, infographics and quizzes.

For the fourth year in a row, Ontario’s Cyber Security Centre of Excellence (COE) is bringing back the #WhyCyber campaign. #WhyCyber is a promotional initiative aligned with the ongoing efforts of the annual CAM campaign. The #WhyCyber campaign is dedicated to raising awareness about CAM and the vital role of cyber security in today's digital landscape.

Main Theme:

This year, we want to encourage everyone to #ThinkLikeAChampion and share one cyber tip or a piece of advice that shows how they promote cyber security and wellness in the workplace. By promoting cyber security and workplace wellness, we empower individuals to stay vigilant, make informed decisions and safeguard what matters most. Knowledge is protection—let’s build a safer, more secure future together.

Campaign Details:

The COE is asking you to be a part of our #WhyCyber movement!

New this year: Take part in this #WhyCyber movement by creating your own tile directly through the Cyber Security Ontario Portal using our easy-to-use builder.

Create your social tile similar to the example below with the information you provide.